Engineering as Marketing 2023: A Complete Guide to Building Free Tools That Attract Valuable Leads
Leveraging engineering as marketing and product development, as a core marketing channel is a proven, high-ROI strategy. Top software companies like HubSpot, Moz, Buffer, and more have built free tools that solve target customer pain points. In the process, these tools generate leads, raise awareness, and demonstrate expertise. This comprehensive guide will cover: Let’s dive